A ride hailing journey for BP
We had 2 days to showcase the design thinking skills of my team to conceptualize and deliver an idea for BP.
The idea we pursued was looking at how we could encourage ride hailing apps to include BP service stations in their applications, so that drivers would fill up at their service stations, and hopefully purchase extra goodies from stores etc.
The key to a successful idea is to keep it simple, and build onto it once you have a basic platform.
Instead of pitching a deck with all of Kainos skills, we took a very simple idea, timeboxed it to 2 days and then built an animation around it.
The purpose of this app was to stimulate the collection of points, by encouraging the user to check rewards and reward settings.
This was a great example of how we used Hackathon conceptualization in Kainos, where a small team of people would get together a very quickly come up with a great idea.
